Folio is a

sans-serif In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than seri ...

typeface A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are list of type ...

in the neo-grotesque style designed by

Konrad Friedrich Bauer Konrad Friedrich Bauer (9 December 1903 – 17 March 1970) was a German type designer who, though not related to founder Johann Christian Bauer, was head of the art department for the Bauer Type Foundry from 1928 until his retirement in 1968. ...

and

Walter Baum Walter Baum (23 May 1921 – 8 March 2007) was a German type designer, graphic artist and teacher. Baum trained as a typesetter from 1935 to 1939. He resumed his studies after World War II before becoming head of the graphics studio at the ...

in 1957 for the

Bauer Type Foundry Bauer is a German surname meaning "peasant" or "farmer". For notable people sharing the surname, see Bauer (surname). Bauer may also refer to: Education and literature * Bauer's Lexicon, a dictionary of Biblical Greek * Bauer College of Bus ...

(German: Bauersche Gießerei). Bauer licensed the design to '' Fonderie Typographique Française'' for sale in France under the name Caravelle. Folio is considered part of the

International Typographic Style The International Typographic Style, also known as the Swiss Style, is a graphic design style that emerged in Russia, the Netherlands, and Germany in the 1920s and was further developed by designers in Switzerland during the 1950s. The Internatio ...

, with

Helvetica Helvetica (originally Neue Haas Grotesk) is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the famous 19th century (1890s) ...

and

Univers Univers () is a large sans-serif typeface family designed by Adrian Frutiger and released by his employer Deberny & Peignot in 1957. Classified as a Grotesque (typeface classification), neo-grotesque sans-serif, one based on the model of nineteen ...

also released at the same time. All three are modeled after

Akzidenz-Grotesk Akzidenz-Grotesk is a sans-serif typeface family originally released by the Berthold Type Foundry of Berlin. ''german: label=none, italic=no, "Akzidenz"'' indicates its intended use as a typeface for commercial print runs such as publicity, tick ...

. However, Folio more closely follows the original model than the other two, which have larger

x-height upright 2.0, alt=A diagram showing the line terms used in typography In typography, the x-height, or corpus size, is the distance between the baseline and the mean line of lowercase letters in a typeface. Typically, this is the height of the let ...

s. The typeface experienced moderate success in the United States. The typeface family was extended in 1963, adding an Extra Bold weight and a Bold Condensed width. Bauer released 17 styles of Folio between 1956 and 1969. Folio breithalbfett included alternate versions of upper case aemnr. The

cold type Phototypesetting is a method of setting type. It uses photography to make columns of type on a scroll of photographic paper. It has been made obsolete by the popularity of the personal computer and desktop publishing (digital typesetting). The ...

version was issued by

Hell AG In religion and folklore, hell is a location in the afterlife in which evil souls are subjected to punitive suffering, most often through torture, as eternal punishment after death. Religions with a linear divine history often depict hell ...

Usages

Lowe's Lowe's Companies, Inc. (), often shortened to Lowe's, is an American retail company specializing in home improvement. Headquartered in Mooresville, North Carolina, the company operates a chain of retail stores in the United States and Canada. A ...

uses various weights of Folio on all in-store signage.

Little Caesars Little Caesar Enterprises Inc. (doing business as Little Caesars) is an American multi-national pizza chain. Based on 2020 statistics, Little Caesars is the third-largest pizza chain by total sales in the United States, behind Pizza Hut and Do ...

also uses various weights for some restaurant signage.

Universal Studios Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...

used Folio Bold Extended for TV-show covers from the 60's and 70's.

Tempe, Arizona , settlement_type = City , named_for = Vale of Tempe , image_skyline = Tempeskyline3.jpg , imagesize = 260px , image_caption = Tempe skyline as se ...

uses Folio Medium under their seal in street signs. English singer-songwriter

Mabel Mabel is an English female given name derived from the Latin ''amabilis'', "lovable, dear".Reclams Namensbuch, 1987, History Amabilis of Riom (died 475) was a French male saint who logically would have assumed the name Amabilis upon entering th ...

has used Folio Extra Bold Italic for her album covers since the release of the single "One Shot". The

New Art Dealers Alliance The New Art Dealers Alliance (NADA) is a 501(c)(6) not-for-profit collective of professionals working with contemporary art. NADA members include galleries, gallery directors, non-profit art spaces, art advisors, curators, writers, museum and ot ...

uses Folio medium. Identity designed by Geoff Han and Francesca Grassi. Musicians

Stan Getz Stanley Getz (February 2, 1927 – June 6, 1991) was an American jazz saxophonist. Playing primarily the tenor saxophone, Getz was known as "The Sound" because of his warm, lyrical tone, with his prime influence being the wispy, mellow timbre of ...

and

João Gilberto João Gilberto (born João Gilberto Prado Pereira de Oliveira – ; 10 June 1931 – 6 July 2019) was a Brazilian guitarist, singer and composer who was a pioneer of the musical genre of bossa nova in the late 1950s. Around the world, he was o ...

used Folio Extra Bold on the cover of their 1964 album

Getz/Gilberto ''Getz/Gilberto'' is an album by American saxophonist Stan Getz and Brazilian guitarist João Gilberto, featuring pianist and composer Antônio Carlos Jobim (Tom Jobim), who also composed many of the tracks. It was released in March 1964 by Verv ...

. Since 2020, singer-songwriter

Lady GaGa Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...

uses Folio Regular on her website. The current

Universal Television Universal Television LLC (abbreviated as UTV) is an American television production company that is a subsidiary of Universal Studio Group, a division of Comcast's NBCUniversal. It serves as the network television production arm of NBC; a predeces ...

logo uses this font in both Light and Bold.

Notes

References

*Jaspert, Berry and Johnson. ''Encyclopaedia of Type Faces.'' Cassell Paperback, London; 2001. . *Macmillan, Neil. ''An A–Z of Type Designers.'' Yale University Press: 2006. {{ISBN, 0-300-11151-7. Neo-grotesque sans-serif typefaces Bauer Type Foundry typefaces Photocomposition typefaces Digital typefaces